Thursday, September 1, 2011

NITIE B_plan

Executive Business Summary

Vision Statement: -
“To create learning and add value to lives through sports based innovation”…
Mission Statement: -
To provide holistic view to life in developing Inspired Leaders by enabling people to realize who they are, recognize their purpose and realize their full potential to leverage their strengths and overcome their weaknesses.
Playing Ideas at a glance: -
We at playing Ideas teach leadership skills and team building spirit to students and working professionals through the means of sports, real life problems through simulations and various other outdoor group activities. Our institute will provide one stop facility for leadership development and character building activities to individuals. This is a unique proposition, which will help create Inspired Leaders.
Need In The Market: -
There is an immense need for inspired leaders in today’s world. There is hardly any Institute, which endorses this cause and works towards this goal. The Educational institutes at any level in our country focuses primarily on academics and overlooks the need for strong character development. As a result of which our country is producing managers who are handicapped when it comes to holistic view.
We have identified the following gaps in educational system prevailing in our country: -
1.Lack of self leadership.
2.Lack of team spirit.
3.Poor participation in extracurricular.
4.Lack of holistic view to life
5. Poor approach to stress management.


 Playing Ideas would help an individual display his/her skill sets through on field and off field sporting activities. Through sports we will get a reflection of the personality of an individual which will help us in designing an individual learning plan and coach them accordingly to develop self leadership.




Our Offerings: -
1)    Teaching self leadership through sports and game simulation activities.
2)     To help an individual identify his strengths and gifts through  participating in various group activities and interacting with diverse groups.
3)    Improve the skill to emotionally connect with people through appreciative inquiry and community services.
Market Analysis:-
Every individual needs to develop leadership skills at one point or the other to excel in their lives and create a better world. There is an increase in the realization among people about the importance of sports and extracurricular activities to build a strong character and leadership skills.
Many corporate houses in India are increasingly realizing the importance of sports in bringing out the different skill sets in an individual.
The potential market for Playing ideas is every individual aged 12 and above.
We can potentially divide this market into different categories: -
•    Secondary and Higher secondary students.
•    College going students.
•    Fresh recruits in corporate.
•    Middle and Senior level professionals

Different Phases of our operations:

Phase 1: Tie-ups with premier Schools and colleges in Delhi-NCR region
Phase 2: Spread our operation in other states in India
Phase 3:  Tie up with major corporate houses like TATA, Wipro, Google, Microsoft, and PSUs etc
Phase 4: Spread our operation globally in other developing and underdeveloped countries.

Financial Forecasting:

Playing ideas will achieve its break-even in phase 1.
Competitive Edge:
 It is a unique concept and this industry is in infant stage, which is likely to grow by in time to come.

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